Curso de Diseño de Identidad Corporativa

Are you passionate about graphic design and want to learn how to create corporate identities that captivate audiences and make brands last over time?

Then this Corporate Identity Design course is for you!

In this program of 3 hours of theoretical content and 10 hours of intensive practice, you will immerse yourself in the fascinating world of corporate identity design and learn the fundamentals, concepts and tools necessary to create memorable and effective brands.

You will learn to:

• Understand the basic principles of corporate identity: You will discover the importance of corporate identity for brands and learn to define the key elements that make it up, such as the logo, color palette, typography and visual style.
• Perform an in-depth analysis of the brand: You will learn to develop a strategic analysis of the brand, including its mission, vision, values, target audience and competitors, to create a coherent visual identity aligned with the essence of the brand.
• Develop a unique creative concept: You will master ideation and creativity techniques to generate original and memorable design concepts that represent the brand's personality and values.
• Design the logo and graphic elements: You will learn to use vector graphic design tools such as Adobe Illustrator to create the logo, color palette, typography and other graphic elements that will make up the visual identity of the brand.
• Apply the visual identity in different supports: You will discover how to adapt the brand's visual identity to different applications, such as stationery, promotional material, website, social networks and other communication elements.
• Create a complete identity manual: You will learn how to prepare an identity manual that documents all the elements of the brand, including the rules of use, logo variations and applications on different media.

What project will you do?

Throughout the course, you will put everything you learned into practice in a challenging final project: the design of the complete visual identity for the Dev Hunters brand, a company dedicated to recruiting programming professionals. You will develop the logo, color palette, typography, visual style and identity manual, from the initial sketch to the final implementation.

Who is this course for?

• Graphic designers: This course will allow you to specialize in corporate identity design and learn the necessary techniques to create professional and effective brands.
• Entrepreneurs and business owners: This course will help you create a solid visual identity for your business that differentiates you from the competition and attracts more customers.
• Marketers and communicators: This course will allow you to understand the importance of corporate identity in brand communication and develop effective strategies to position brands in the market.
• Anyone interested in brand design: If you are passionate about graphic design and want to learn how to create memorable brands, this course is for you.

What do you need to get started?

• Basic knowledge of graphic design (optional).
• Access to a computer with graphic design programs such as Adobe Illustrator and Adobe Photoshop (optional).
• Willingness to learn and practice.

Download this Corporate Identity Design course now and discover how you can become a master of brand design and create visual identities that captivate audiences and make brands last over time!