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Published: Hace 1 year
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Estrategias de video marketing: crea anuncios para Instagram y TikTok

A course of Canvas+Co, Video marketing agency

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Estrategias de video marketing: crea anuncios para Instagram y TikTok

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Learn how to create social media video content that captivates your audience, from the initial idea to the execution of organic and paid strategies

What is the last video you stopped to watch on Instagram? What called your attention? This format is the maximum expression of the storytelling and allows companies to communicate in a way that is not only commercial, but also personal. Charlene Tassinari and Carly Potock, co-founders of Canvas+Co, help brands develop marketing strategies. video marketing aimed at acquiring new customers on various platforms. They met while working at Google and together launched several video creation tools, including the company's first video production collaboration program: YouTube Creative Directory.

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In this grade on-line, they will teach you create effective video ads using only you smartphone. You will perform a piece of 15 to 30 seconds in length and you will learn to use strategies marketing organic and inorganic to make your brand known. With their help, you will be able to create content that captures the attention of the public.

What is the course project?

You will create a 15-30 second long video to advertise your business on Instagram and TikTok.

Who is this online course aimed at?

To small business owners and people without experience in marketing who want to promote their products or services through video ads on social networks.

Requirements and materials

No previous experience required.

As for equipment, you will need a smartphone with a video camera to record and a device on which you have installed a program to edit your final piece.

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